Home > Lead generation, Marketing > Twitter gets interesting

Twitter gets interesting

Music to my ears

Music to my ears

Something very interesting has happened in the last few days with Twitter.

Being in marketing, but relatively new to the whole social media thing, I’ve been mostly staying in the background on Twitter — following interesting people. Most of them have been friends and people I met at marketing conferences. Part of it was because I wanted to figure out how to use Twitter for my job, and I couldn’t really see the value of it. Part of it was because I really disliked using Twitter, although now that I’m using TweetDeck it’s at least tolerable.

But what really changed for me was that I started talking about stuff I cared about. I got involved with a few marketing discussions. I threw out a music discussion question that was really bugging me. I stopped trying to start the conversation and just started doing it.

It’s just like how you never find romance till you stop looking for it. Or you can’t play the piano well until you stop thinking about it. There must be something in human nature where others can tell when you’re being desperate instead of genuine; when the real you isn’t coming through.

Now that I’ve put that into words, of course, I’ll start thinking about it again, and it’ll take another 6 months before I can recapture that ingenuity again. But I now know why The Rules of Using Twitter In Marketing are so hard to define and even harder to monetize.

Categories: Lead generation, Marketing
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: