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Making Video Social

Here’s the edited transcript of last night’s Sacramento Social Media Club’s “Making Video Social.” I was livetweeting it. It was a great event, and I enjoyed meeting everyone!

@ronnieledesma We’re about to get started… @SMCSac presents “Making Video Social” Live video feed: http://ustre.am/2IWb #smcsac -7:03 PM Jun 16th, 2009

SMCSac What a boisterous crowd for Making Video Social. I think one of the presenters might crowdsurf later. #smcsac -7:05 PM Jun 16th, 2009

SMCSac Good evening, all! I’m Paul Ardoin, and I’ll be livetweeting SMC Sac’s “Making Video Social.” We’re about to begin! #smcsac -7:07 PM Jun 16th, 2009

SMCSac As a company, what can you do with video? EA Sports’ “Jesus Shot” vid for Tiger Woods 08 created big buzz. #smcsac -7:12 PM Jun 16th, 2009

Zsavonne #smcsac Just learned a cool use of video called the “Jesus Shot” w/Tiger Woods and EA Sports.http://bit.ly/mv2Yo -7:14 PM Jun 16th, 2009

SMCSac Wil Wells [@WilWells] from The Pear Lab [@thepearlab] presenting on amateur video for social media. He likes Chicken Tikka Masala, HTML 5, and Modo 4.1. #smcsac -7:15 PM Jun 16th, 2009

SMCSac Wells: Good ideas and humor trump high-quality video. Basics to follow. #smcsac -7:17 PM Jun 16th, 2009

SMCSac Wells: only necessary equipment: your computer, a video camera, and your brain. #smcsac -7:17 PM Jun 16th, 2009

SMCSac Wells: New 720p HD flip camera can even shoot good green screen footage on tripod for under $250 #smcsac -7:19 PM Jun 16th, 2009

ronnieledesma The Flip auto uploads to YouTube and gives you 60 min of HD Video. #smcsac -7:19 PM Jun 16th, 2009

jennykoreny Wil Wells – The Pear Lab opening likes Indian food HTML5, using the word epic & this man ok I’m listening #smcsac http://twitpic.com/7laza -7:21 PM Jun 16th, 2009

SMCSac Video is obviously compelling: everyone wanted Wells to keep playing the sample video. (Well, it *was* a vid about mullets.) #smcsac -7:21 PM Jun 16th, 2009

ronnieledesma Three things you need: 1. Equipment. Showed us his Flip camera. 2. Software: iMovie or Windows Movie Maker. 3… #smcsac -7:22 PM Jun 16th, 2009

SMCSac Wells: HD/720p gives you more flexibility for color correction #smcsac -7:22 PM Jun 16th, 2009

SMCSac Wells: No. 2: Software — Mac & PC are both fine for good-enough quality social media video. #smcsac -7:23 PM Jun 16th, 2009

SMCSac Wells: The easier your equip & s/w is to use, the more video you will capture (& better quality, more creative, etc it will be) #smcsac -7:23 PM Jun 16th, 2009

ronnieledesma 3rd thing you need for amateur video: Uploading! YouTube or vimeo. Check them out. #smcsac -7:26 PM Jun 16th, 2009

SMCSac Wells: Online video is good b/c people want instant gratification — on their terms. #smcsac -7:28 PM Jun 16th, 2009

SMCSac Wells: If a picture’s worth 1000 words, how many words is 30 frames per second worth? #smcsac -7:29 PM Jun 16th, 2009

jennykoreny Looks are almost everything… HD’s quality can add credibility to your video podcast #smcsac -7:29 PM Jun 16th, 2009

SMCSac Wells: Online video can establish you as an authority #smcsac -7:29 PM Jun 16th, 2009

SMCSac Wells: Esp in this economy, making online video is easy and cheap — and no editing req’d #smcsac -7:30 PM Jun 16th, 2009

juliemarg #SMCSac green screen use aftereffects -7:32 PM Jun 16th, 2009

ronnieledesma http://twitpic.com/7lbs8 – Wil Wells of @ThePearLab talking Video 101. #smcsac -7:33 PM Jun 16th, 2009

Zsavonne #smcsac @ThePearLab recommends using vimeo over YouTube to upload video content -7:35 PM Jun 16th, 2009

briankameoka two examples using Flip type cameras (from @mediocrefilms) http://bit.ly/YrPZ and http://bit.ly/18k28D #smcsac -7:36 PM Jun 16th, 2009

paulardoin It’s pretty clear that Wil Wells makes great videos because of his talent, not because of equipment or software #smcsac -7:36 PM Jun 16th, 2009

briankameoka Those @mediocrefilms examples, one was 2 Flips, one was 1 flip, 1 Kodak Zi6 #smcsac -7:37 PM Jun 16th, 2009

SMCSac Mike Henderson from 12 Horses: Creating content for specific audiences #smcsac -7:37 PM Jun 16th, 2009

SMCSac Henderson: It’s easy to create video; it’s hard to create a brand. #smcsac -7:39 PM Jun 16th, 2009

briankameoka @paulardoin yeah, his stuff (Will Wells) was great #smcsac -7:39 PM Jun 16th, 2009

SMCSac Henderson: Why bother with web video? B/c everyone watches video online; shows the experience of your brand. #smcsac -7:40 PM Jun 16th, 2009

SMCSac Henderson: video allows consumers to become attached to your brand and then interact with your brand on their own terms. #smcsac -7:41 PM Jun 16th, 2009

SMCSac Henderson: many ski resorts do bland stuff: weather report podcasts, repurposed tradeshow videos. No one wants to listen/watch that. #smcsac -7:43 PM Jun 16th, 2009

ronnieledesma Most popular video on YouTube: Evolution of Dance. People love it b/c it’s silly, it’s fun. – Mike Henderson, @Twelve Horses #smcsac -7:44 PM Jun 16th, 2009

SMCSac Henderson: For ski resorts, people want to see powder footage, scenery, kids, races. (Not hi-gloss promo videos.) #smcsac -7:45 PM Jun 16th, 2009

ronnieledesma Audience member says “It’s awesome” about Evolution of Dance Video. I like: Make “awesome” video.” #smcsac -7:45 PM Jun 16th, 2009

Zsavonne #smcsac Mike Henderson with Twelve Horses says think about your brand and what your core audience would like to see when creating video -7:46 PM Jun 16th, 2009

ronnieledesma @TwelveHorses created awesome Alpine Meadows video. In one shot used a helmet cam for amazing shots. Real content. #smcsac -7:47 PM Jun 16th, 2009

ronnieledesma Find Mike Henderson of @TwelveHorses on Twitter as @mehwolfy. #smcsac -7:48 PM Jun 16th, 2009

SMCSac Henderson: Know how (e.g., videographer, editor) is important. #smcsac -7:48 PM Jun 16th, 2009

jennykoreny Making video is simple, branding it is not. Authenticity is a good place to start @twelvehorses #smcsac -7:49 PM Jun 16th, 2009

SMCSac Henderson: Authenticity, passion must show in social media/video, even in unexpected places #smcsac -7:49 PM Jun 16th, 2009

SMCSac Henderson: And do what your competitors AREN’T doing; go where they AREN’T. (He must be a fan of Ries & Ries’ branding ideas.) #smcsac -7:50 PM Jun 16th, 2009

jennykoreny “your video isn’t working you should have a mac” “no it’s a QuickTime problem not cuz it’s a PC” battle of the platforms unfolding! #smcsac -7:52 PM Jun 16th, 2009

SMCSac Q: How do videos prove return on investment? A: Hard to do ROI on any SM. #smcsac -7:52 PM Jun 16th, 2009

SMCSac Henderson now showing sample videos from Nevada gov’t agency, Alpine Meadows ski resort #smcsac -7:58 PM Jun 16th, 2009

maxhansen In response to question asked here at #smcsac, to understand social media ROI, follow @kdpaine, subscr to her blog. She’s the ace. -8:00 PM Jun 16th, 2009

ronnieledesma Creative commons music from garageband.com used in videos. There’s a good tip. #smcsac -8:01 PM Jun 16th, 2009

SMCSac Henderson and Wells both use GarageBand for music; royalty-free. #smcsac -8:02 PM Jun 16th, 2009

maxhansen @SMCSac I use a lot of royalty-free music from podsafemusicnetwork.com . It’s the place to find Paul and Storm and some other greats #smcsac -8:04 PM Jun 16th, 2009

briankameoka The videos that Mike Henderson showed – youtube channel is http://www.youtube.com/skialpine #smcsac -8:05 PM Jun 16th, 2009

Zsavonne #smcsac People will look at bad video, but people won’t listen to bad audio. Pay attention to the audio & don’t cut corners. -8:06 PM Jun 16th, 2009

jennykoreny @barbiep an arguement against sandwiches is occuring, apparently skiing & snowboarding is better content for video #smcsac -8:08 PM Jun 16th, 2009

ronnieledesma Fab photos from PhotographerLink coming soon of @SMCSac‘s Making Video Social event. Their photos look fantastic. #smcsac -8:09 PM Jun 16th, 2009

socialone Video common sense: if no one is watching it, either content is bad or u screwed up. LOL. #smcsac -8:10 PM Jun 16th, 2009

ronnieledesma Next up: Evan Solomon of @JustinTV! #smcsac -8:14 PM Jun 16th, 2009

SMCSac Solomon: What’s the *live* video use case? (As opposed to prerecorded) #smcsac -8:16 PM Jun 16th, 2009

SMCSac Solomon: live video feed of ferret cage; click a button & give ferret a treat #smcsac -8:17 PM Jun 16th, 2009

SMCSac Solomon: live feeds of people playing video games gets 12 million views per month #smcsac -8:18 PM Jun 16th, 2009

ronnieledesma + @justintv mixes chat with video, “letting people talk in real-time,” rather than comments which are “not social” #smcsac -8:19 PM Jun 16th, 2009

SMCSac Solomon: If people feel like they can interact with/have control over content, is also powerful #smcsac -8:19 PM Jun 16th, 2009

SMCSac Solomon: small businesses have a lot of organizational advantages for live video #smcsac -8:20 PM Jun 16th, 2009

jennykoreny Commenting on video is not social, but chatting in real time is powerful. #smcsac visit @justintv to see how they are doing it right -8:20 PM Jun 16th, 2009

SMCSac Solomon: Live video gives people the opportunity to chat in a different environment, and share their content #smcsac -8:22 PM Jun 16th, 2009

ronnieledesma Give people dead simple ways to share your video content. – Evan Solomon, @JustinTV #smcsac -8:22 PM Jun 16th, 2009

ronnieledesma + @JustinTV provides embeds for easy of spreading/sharing video. #smcsac -8:23 PM Jun 16th, 2009

ronnieledesma ‘I’ve seen data that suggests an account with 100 followers may have greater impact than one with 1000.’ Evan of @JustinTV #smcsac -8:25 PM Jun 16th, 2009

joshdmorg @justintv making some good points about diminishing return on twitter followers @smcsac#smcsac -8:26 PM Jun 16th, 2009

SMCSac Solomon: live video gets viewers for voyeuristic reasons; bad live video is more compelling than bad recorded video #smcsac -8:27 PM Jun 16th, 2009

SMCSac Solomon on ROI: If you don’t have something to measure that you think has direct impact, you have nothing to improve #smcsac -8:28 PM Jun 16th, 2009

Zsavonne Evan @justintv concerning ROI whatever you think you can measure in social media, measure it! #smcsac -8:28 PM Jun 16th, 2009

jennykoreny Users do not have defense up towards video as they do other forms of communicating online (spam, emails) b/c it’s so new #smcsac @justintv -8:30 PM Jun 16th, 2009

SMCSac Solomon: live video can help companies get sponsorships & gain visibility #smcsac -8:29 PM Jun 16th, 2009

maxhansen @SMCSac Short excellent piece on SM ROI. http://tinyurl.com/ltarha #smcsac -8:32 PM Jun 16th, 2009

ronnieledesma If there’s a video pro in the audience who knows video streaming & wireless audio enough to get @SMCSac started on the cheap… #smcsac -8:33 PM Jun 16th, 2009

SMCSac Solomon: Live video is a PITA to moderate; Search is harder on live content #smcsac -8:38 PM Jun 16th, 2009

Zsavonne #smcsac Join SPRA for social media panel discussion next week, June 25. Click here for more info http://tinyurl.com/mj4wfe -8:47 PM Jun 16th, 2009

JennaLanger The #smcsac event tonight made me realize i need to start utilizing my webcam! Anything in particular I should record myself doing? -11:43 PM Jun 16th, 2009

mehwolfy #smcsac helmet cam videos: http://tr.im/oNIn, http://tr.im/oNJ4, http://tr.im/oNLH & http://tr.im/oNKo (last one ductaped to my ski pole!) -8:16 AM Jun 17th, 2009

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