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Archive for February, 2011

The overlap between marketing and public relations

February 28, 2011 6 comments

In many of my bios, I say that I’ve been in marketing and PR for 15 years. My first real job was as a graphic production artist in the PR department of a labor union, and after that I became a marketing writer.

In the last few months, however, I’ve had enormous difficulty defining where the line is between marketing and PR. A lot of what I’ve been asked to do as a marketing professional is within some official definitions of “public relations.” I write press releases, for example, and I have been the point of contact for industry analysts and have arranged meetings with industry reporters.

I have usually thought of the defining line as really going out and pushing for publicity, though. Yes, I can call a few of the analysts and reporters I know, but if you really want to make a push to get your product or service reviewed in a national or international publication, that’s not where my strengths are.

However, as I’ve been participating in PR chats on Twitter (#pr20chat and #solopr are two that I try to make every week), I’ve heard from PR professionals that they really don’t like defining themselves as publicists. This has really come to a head over the last couple of weeks when the New York Times let a business owner rant about PR, and several notable PR professionals responded to it (Kellye Crane’s great piece is here, and Gini Dietrich has a great piece here).

Which makes me feel dumb, since I’ve been using “PR” and “publicity” interchangeably, and, jeez, I even worked in a PR department. Unsurprisingly, the experts are vague about the definition of public relations. Grunig and Hunt (1984) define it as the management of communication between an organization and its “publics” (wow, I didn’t think that we were nouning adjectives until 1995!), but that covers advertising and marcom, two areas that are in the realm of marketing, not PR. Analyst relations, media relations, labor relations, and internal communications are other areas that are supposedly covered under the PR umbrella—but it still gets me wondering:

Where is the line between marketing and public relations? And if I don’t know where it is, having worked in the field(s) for over a decade, do both the marketing and PR industries need to reset customer expectations when starting projects?

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Categories: Marketing

The secret for successful startups’ go-to-market strategies

February 17, 2011 2 comments

Many startup companies struggle with funding to get their products ready for prime time. In discussions with one of my clients, we developed a foolproof, critical path to market that I expect will revolutionize product planning and management for years to come.

You’re welcome.

Good info for Facebook privacy settings

February 16, 2011 Leave a comment

Last night, I presented at the Sacramento Social Media Club’s “Relationships and Social Media” gathering. My section was on “Facebook Privacy Settings 101.” I listed some great articles and resources at the end of my presentation, and many of those attending wanted those URLs.

So without further ado, here they are:

I had a great time and the event and I hope those in attendance found my presentation useful (and entertaining)! When the slideset is available, I’ll link to this as well.

Categories: Livetweeting