Archive

Archive for the ‘Livetweeting’ Category

Good info for Facebook privacy settings

February 16, 2011 Leave a comment

Last night, I presented at the Sacramento Social Media Club’s “Relationships and Social Media” gathering. My section was on “Facebook Privacy Settings 101.” I listed some great articles and resources at the end of my presentation, and many of those attending wanted those URLs.

So without further ado, here they are:

I had a great time and the event and I hope those in attendance found my presentation useful (and entertaining)! When the slideset is available, I’ll link to this as well.

Categories: Livetweeting

Making Video Social

Here’s the edited transcript of last night’s Sacramento Social Media Club’s “Making Video Social.” I was livetweeting it. It was a great event, and I enjoyed meeting everyone!

@ronnieledesma We’re about to get started… @SMCSac presents “Making Video Social” Live video feed: http://ustre.am/2IWb #smcsac -7:03 PM Jun 16th, 2009

SMCSac What a boisterous crowd for Making Video Social. I think one of the presenters might crowdsurf later. #smcsac -7:05 PM Jun 16th, 2009

SMCSac Good evening, all! I’m Paul Ardoin, and I’ll be livetweeting SMC Sac’s “Making Video Social.” We’re about to begin! #smcsac -7:07 PM Jun 16th, 2009

SMCSac As a company, what can you do with video? EA Sports’ “Jesus Shot” vid for Tiger Woods 08 created big buzz. #smcsac -7:12 PM Jun 16th, 2009

Zsavonne #smcsac Just learned a cool use of video called the “Jesus Shot” w/Tiger Woods and EA Sports.http://bit.ly/mv2Yo -7:14 PM Jun 16th, 2009

SMCSac Wil Wells [@WilWells] from The Pear Lab [@thepearlab] presenting on amateur video for social media. He likes Chicken Tikka Masala, HTML 5, and Modo 4.1. #smcsac -7:15 PM Jun 16th, 2009

SMCSac Wells: Good ideas and humor trump high-quality video. Basics to follow. #smcsac -7:17 PM Jun 16th, 2009

SMCSac Wells: only necessary equipment: your computer, a video camera, and your brain. #smcsac -7:17 PM Jun 16th, 2009

SMCSac Wells: New 720p HD flip camera can even shoot good green screen footage on tripod for under $250 #smcsac -7:19 PM Jun 16th, 2009

ronnieledesma The Flip auto uploads to YouTube and gives you 60 min of HD Video. #smcsac -7:19 PM Jun 16th, 2009

jennykoreny Wil Wells – The Pear Lab opening likes Indian food HTML5, using the word epic & this man ok I’m listening #smcsac http://twitpic.com/7laza -7:21 PM Jun 16th, 2009

SMCSac Video is obviously compelling: everyone wanted Wells to keep playing the sample video. (Well, it *was* a vid about mullets.) #smcsac -7:21 PM Jun 16th, 2009

ronnieledesma Three things you need: 1. Equipment. Showed us his Flip camera. 2. Software: iMovie or Windows Movie Maker. 3… #smcsac -7:22 PM Jun 16th, 2009

SMCSac Wells: HD/720p gives you more flexibility for color correction #smcsac -7:22 PM Jun 16th, 2009

SMCSac Wells: No. 2: Software — Mac & PC are both fine for good-enough quality social media video. #smcsac -7:23 PM Jun 16th, 2009

SMCSac Wells: The easier your equip & s/w is to use, the more video you will capture (& better quality, more creative, etc it will be) #smcsac -7:23 PM Jun 16th, 2009

ronnieledesma 3rd thing you need for amateur video: Uploading! YouTube or vimeo. Check them out. #smcsac -7:26 PM Jun 16th, 2009

SMCSac Wells: Online video is good b/c people want instant gratification — on their terms. #smcsac -7:28 PM Jun 16th, 2009

SMCSac Wells: If a picture’s worth 1000 words, how many words is 30 frames per second worth? #smcsac -7:29 PM Jun 16th, 2009

jennykoreny Looks are almost everything… HD’s quality can add credibility to your video podcast #smcsac -7:29 PM Jun 16th, 2009

SMCSac Wells: Online video can establish you as an authority #smcsac -7:29 PM Jun 16th, 2009

SMCSac Wells: Esp in this economy, making online video is easy and cheap — and no editing req’d #smcsac -7:30 PM Jun 16th, 2009

juliemarg #SMCSac green screen use aftereffects -7:32 PM Jun 16th, 2009

ronnieledesma http://twitpic.com/7lbs8 – Wil Wells of @ThePearLab talking Video 101. #smcsac -7:33 PM Jun 16th, 2009

Zsavonne #smcsac @ThePearLab recommends using vimeo over YouTube to upload video content -7:35 PM Jun 16th, 2009

briankameoka two examples using Flip type cameras (from @mediocrefilms) http://bit.ly/YrPZ and http://bit.ly/18k28D #smcsac -7:36 PM Jun 16th, 2009

paulardoin It’s pretty clear that Wil Wells makes great videos because of his talent, not because of equipment or software #smcsac -7:36 PM Jun 16th, 2009

briankameoka Those @mediocrefilms examples, one was 2 Flips, one was 1 flip, 1 Kodak Zi6 #smcsac -7:37 PM Jun 16th, 2009

SMCSac Mike Henderson from 12 Horses: Creating content for specific audiences #smcsac -7:37 PM Jun 16th, 2009

SMCSac Henderson: It’s easy to create video; it’s hard to create a brand. #smcsac -7:39 PM Jun 16th, 2009

briankameoka @paulardoin yeah, his stuff (Will Wells) was great #smcsac -7:39 PM Jun 16th, 2009

SMCSac Henderson: Why bother with web video? B/c everyone watches video online; shows the experience of your brand. #smcsac -7:40 PM Jun 16th, 2009

SMCSac Henderson: video allows consumers to become attached to your brand and then interact with your brand on their own terms. #smcsac -7:41 PM Jun 16th, 2009

SMCSac Henderson: many ski resorts do bland stuff: weather report podcasts, repurposed tradeshow videos. No one wants to listen/watch that. #smcsac -7:43 PM Jun 16th, 2009

ronnieledesma Most popular video on YouTube: Evolution of Dance. People love it b/c it’s silly, it’s fun. – Mike Henderson, @Twelve Horses #smcsac -7:44 PM Jun 16th, 2009

SMCSac Henderson: For ski resorts, people want to see powder footage, scenery, kids, races. (Not hi-gloss promo videos.) #smcsac -7:45 PM Jun 16th, 2009

ronnieledesma Audience member says “It’s awesome” about Evolution of Dance Video. I like: Make “awesome” video.” #smcsac -7:45 PM Jun 16th, 2009

Zsavonne #smcsac Mike Henderson with Twelve Horses says think about your brand and what your core audience would like to see when creating video -7:46 PM Jun 16th, 2009

ronnieledesma @TwelveHorses created awesome Alpine Meadows video. In one shot used a helmet cam for amazing shots. Real content. #smcsac -7:47 PM Jun 16th, 2009

ronnieledesma Find Mike Henderson of @TwelveHorses on Twitter as @mehwolfy. #smcsac -7:48 PM Jun 16th, 2009

SMCSac Henderson: Know how (e.g., videographer, editor) is important. #smcsac -7:48 PM Jun 16th, 2009

jennykoreny Making video is simple, branding it is not. Authenticity is a good place to start @twelvehorses #smcsac -7:49 PM Jun 16th, 2009

SMCSac Henderson: Authenticity, passion must show in social media/video, even in unexpected places #smcsac -7:49 PM Jun 16th, 2009

SMCSac Henderson: And do what your competitors AREN’T doing; go where they AREN’T. (He must be a fan of Ries & Ries’ branding ideas.) #smcsac -7:50 PM Jun 16th, 2009

jennykoreny “your video isn’t working you should have a mac” “no it’s a QuickTime problem not cuz it’s a PC” battle of the platforms unfolding! #smcsac -7:52 PM Jun 16th, 2009

SMCSac Q: How do videos prove return on investment? A: Hard to do ROI on any SM. #smcsac -7:52 PM Jun 16th, 2009

SMCSac Henderson now showing sample videos from Nevada gov’t agency, Alpine Meadows ski resort #smcsac -7:58 PM Jun 16th, 2009

maxhansen In response to question asked here at #smcsac, to understand social media ROI, follow @kdpaine, subscr to her blog. She’s the ace. -8:00 PM Jun 16th, 2009

ronnieledesma Creative commons music from garageband.com used in videos. There’s a good tip. #smcsac -8:01 PM Jun 16th, 2009

SMCSac Henderson and Wells both use GarageBand for music; royalty-free. #smcsac -8:02 PM Jun 16th, 2009

maxhansen @SMCSac I use a lot of royalty-free music from podsafemusicnetwork.com . It’s the place to find Paul and Storm and some other greats #smcsac -8:04 PM Jun 16th, 2009

briankameoka The videos that Mike Henderson showed – youtube channel is http://www.youtube.com/skialpine #smcsac -8:05 PM Jun 16th, 2009

Zsavonne #smcsac People will look at bad video, but people won’t listen to bad audio. Pay attention to the audio & don’t cut corners. -8:06 PM Jun 16th, 2009

jennykoreny @barbiep an arguement against sandwiches is occuring, apparently skiing & snowboarding is better content for video #smcsac -8:08 PM Jun 16th, 2009

ronnieledesma Fab photos from PhotographerLink coming soon of @SMCSac‘s Making Video Social event. Their photos look fantastic. #smcsac -8:09 PM Jun 16th, 2009

socialone Video common sense: if no one is watching it, either content is bad or u screwed up. LOL. #smcsac -8:10 PM Jun 16th, 2009

ronnieledesma Next up: Evan Solomon of @JustinTV! #smcsac -8:14 PM Jun 16th, 2009

SMCSac Solomon: What’s the *live* video use case? (As opposed to prerecorded) #smcsac -8:16 PM Jun 16th, 2009

SMCSac Solomon: live video feed of ferret cage; click a button & give ferret a treat #smcsac -8:17 PM Jun 16th, 2009

SMCSac Solomon: live feeds of people playing video games gets 12 million views per month #smcsac -8:18 PM Jun 16th, 2009

ronnieledesma + @justintv mixes chat with video, “letting people talk in real-time,” rather than comments which are “not social” #smcsac -8:19 PM Jun 16th, 2009

SMCSac Solomon: If people feel like they can interact with/have control over content, is also powerful #smcsac -8:19 PM Jun 16th, 2009

SMCSac Solomon: small businesses have a lot of organizational advantages for live video #smcsac -8:20 PM Jun 16th, 2009

jennykoreny Commenting on video is not social, but chatting in real time is powerful. #smcsac visit @justintv to see how they are doing it right -8:20 PM Jun 16th, 2009

SMCSac Solomon: Live video gives people the opportunity to chat in a different environment, and share their content #smcsac -8:22 PM Jun 16th, 2009

ronnieledesma Give people dead simple ways to share your video content. – Evan Solomon, @JustinTV #smcsac -8:22 PM Jun 16th, 2009

ronnieledesma + @JustinTV provides embeds for easy of spreading/sharing video. #smcsac -8:23 PM Jun 16th, 2009

ronnieledesma ‘I’ve seen data that suggests an account with 100 followers may have greater impact than one with 1000.’ Evan of @JustinTV #smcsac -8:25 PM Jun 16th, 2009

joshdmorg @justintv making some good points about diminishing return on twitter followers @smcsac#smcsac -8:26 PM Jun 16th, 2009

SMCSac Solomon: live video gets viewers for voyeuristic reasons; bad live video is more compelling than bad recorded video #smcsac -8:27 PM Jun 16th, 2009

SMCSac Solomon on ROI: If you don’t have something to measure that you think has direct impact, you have nothing to improve #smcsac -8:28 PM Jun 16th, 2009

Zsavonne Evan @justintv concerning ROI whatever you think you can measure in social media, measure it! #smcsac -8:28 PM Jun 16th, 2009

jennykoreny Users do not have defense up towards video as they do other forms of communicating online (spam, emails) b/c it’s so new #smcsac @justintv -8:30 PM Jun 16th, 2009

SMCSac Solomon: live video can help companies get sponsorships & gain visibility #smcsac -8:29 PM Jun 16th, 2009

maxhansen @SMCSac Short excellent piece on SM ROI. http://tinyurl.com/ltarha #smcsac -8:32 PM Jun 16th, 2009

ronnieledesma If there’s a video pro in the audience who knows video streaming & wireless audio enough to get @SMCSac started on the cheap… #smcsac -8:33 PM Jun 16th, 2009

SMCSac Solomon: Live video is a PITA to moderate; Search is harder on live content #smcsac -8:38 PM Jun 16th, 2009

Zsavonne #smcsac Join SPRA for social media panel discussion next week, June 25. Click here for more info http://tinyurl.com/mj4wfe -8:47 PM Jun 16th, 2009

JennaLanger The #smcsac event tonight made me realize i need to start utilizing my webcam! Anything in particular I should record myself doing? -11:43 PM Jun 16th, 2009

mehwolfy #smcsac helmet cam videos: http://tr.im/oNIn, http://tr.im/oNJ4, http://tr.im/oNLH & http://tr.im/oNKo (last one ductaped to my ski pole!) -8:16 AM Jun 17th, 2009

Categories: Livetweeting

Livetweet alert: SMC Sacramento’s “Making Video Social”

Making video social

Making video social

Tomorrow, Tuesday, June 16, I will be livetweeting Social Media Club Sacramento’s “Making Video Social.” The event is live, and if you want to come in person, it’s at the Peppers.TV office in Sacramento (near Mather Field) at 7:00 PM. (Networking and snacks start at 6:30.)

The event is free — you can sign up here.

You can follow my livetweet by following me, @paulardoin. Also, I have become enamored of TweetChat.com lately. Go to TweetChat.com on Tuesday night, sign in with your Twitter username and password, then enter the room with the #smcsac hashtag. The feed updates automatically, and only sends updates with #smcsac. I’ve used TweetChat.com for a few livetweets before, and it is often the difference between tolerable and intolerable! (A few of the SMC-Sackers like HootSuite, which I haven’t used yet.)

So remember: follow the #smcsac hashtag on Tuesday night. I plan to post a lightly-edited version of the transcript here on Wednesday.

Livetweet tomorrow, learning about real men.

May 27, 2009 1 comment
A real man, apparently.

A real man, apparently.

I’ll be livetweeting MarketingProfs’ “How to Create Advertising Campaigns that Make Men Do What You Want” webinar at 9AM PT/noon ET. You can follow me at @paulardoin on Twitter, or register at http://mprofs.com/sem205 for the real thing. (I think it costs money to register.)

And if you’ve never met me, you might think “Why does Paul need to know this? Isn’t he a man?” And technically, yes. Yes I am. I’m even hetero. But unlike most men, I don’t like to get my hands dirty, I don’t like working outside, I scream like a little girl at horror movies, and I don’t like fishing or camping. Instead, I read The Frisky online and I can name all four Designing Women. (I do like watching sports on TV, and I hate Andrew Lloyd Webber musicals, so they let me keep my Man Card. For now.)

So I think I might actually, you know, learn something.

Categories: Livetweeting