Resume

Paul Ardoin

Phone: (916) 752-5881  E-mail: paulardoin@yahoo.com

Executive summary

Creative, dynamic marketing leader with a proven track record of delivering successful marketing campaigns, partner development strategies, brand management, presentations and marketing collateral, and product and service launches for global organizations. Excellent collaboration and management skills which have bridged sales, technical, and marketing departments to attain common goals.

Core competencies

Corporate marketing/business development: Develop high-level marketing goals and execute the overall plan. Direct outbound marketing programs including trade shows, Webcasts, social media, seminars, advertising, direct mail, e-mail campaigns, and sales training events.

Partner development and channel sales: Work with both technical partners and third-party sales channels to increase revenue growth, visibility, and opportunties (e.g., increased channel sales from less than $500K/quarter to $2M per quarter).

Subject matter expert: Write articles, present at industry events, and participate in panel discussions.

Revenue contributions: Contributed significantly to overall company performance at three separate companies (e.g., increased revenue 4x, by $6M, over four years). Met and exceeded revenue goals. Develop messaging and value propositions, channel sales strategy, and support recommendations.

Product planning: Created business plans, market requirement documents, and go-to-market strategies for B2B enterprise software products.

Product marketing: Create content and oversee production of all product collateral including brochures, data sheets, white papers, Web content, and presentations. Create highly successful online product demonstration sites used worldwide by sales staff, resellers, and business partners.

Product launches: Launch several new products as well as update releases. Lead cross-functional marketing team to coordinate all launch activities including product completion, beta testing, launch events, press releases, analyst briefings, product reviews, sales training, and channel rollout.

Professional Experience

visionapp North America (formerly iQurious Corporation), Auburn, CA

Director of Marketing and Business Development, December 2006 to May 2010

Accomplishments, responsibilities, and results:

  • Tripled revenue: In the last 12 months before visionapp AG purchased the company, closed $1M in contracts and enterprise software sales.
  • Drove a company acquisition: Wrote and presented business and marketing plans to visionapp AG, resulting in iQurious being acquired by visionapp in 2008.
  • Implemented channel-specific marketing activities: created advertising on TechTarget sites, spoke at industry events, and wrote partner-specific white papers, resulting in 10 new channel partners in 2008.
  • Marketing strategies: Planned, developed, and implemented all visionapp marketing strategies, marketing communications, and public relations activities for North America.
  • Inbound marketing campaigns: Spearheaded social media efforts for blog, Twitter, Facebook groups, and more. Wrote sales training documents for both internal sales and channel sales teams. Assembled sales toolkit for channel partners. Served as liaison for North American technology partners, such as Citrix and VMware.

Spin66 Studio, Sacramento, CA

Creative Director, April to December 2006

Accomplishments, responsibilities, and results:

  • Contributed significantly to overall revenue and profitability. Gross profits tripled during 2006.
  • Added to company’s client base. Brought on three high-value clients in the high-tech space. Produced and launched offerings and assets in content development, white papers, and speaking opportunities.
  • Created business plan. Created business plan for Spin66 Studio.
  • Client and directed outbound marketing: Created marketing materials with competitive edge and advantages; directed tradeshows, Webcasts, seminars, ads, direct/email campaigns.

Secure Computing Corporation, Concord, CA

Product Marketing Manager, Authentication, 2002 to 2006

Accomplishments, responsibilities, and results:

  • Successfully launched $4M product line. Drove a business development partnership with Citrix Systems, resulting in the Citrix-approved release of “SafeWord for Citrix” in May 2003; within 18 months, this product line was delivering $4M per year.
  • Quadrupled product revenue. In my tenure, authentication product revenue more than quadrupled ($2M per quarter in 2002; $8M per quarter in 2005). Helped drive consumer revenue for online banking ($4M in 2006) by presenting at many industry events, channel partner events, and internal sales training sessions.
  • Increased channel sales 10x. Recruited and trained new channel partners worldwide. SafeWord channel business grew from $500K in 2Q02 to $5.4M in 4Q05.
  • Product marketing: Created content and oversaw production of all product collateral. Directed outbound marketing programs.
  • Product management: Developed and contributed to market research, beta testing, customer surveying, and strategic positioning. Authored market requirements documents, planned development schedules, developed product pricing and packaging.
  • Adaptability and ownership: Took on the role of SafeWord product spokesperson and a “subject matter expert” in authentication and security for online banking. Also took on roles/responsibilities of Product Manager (for 2 years) and Director of Product Marketing (for 6 months).

Secure Computing Corporation, San Jose, CA

Graphic Communications Manager, 2001 to 2002

  • Managed the graphics department, including design and layout of all marketing collateral: product overviews, product packaging, posters, advertisements, Web advertisements, e-mail blasts, and other online material. Hired and managed writers and designers during periods of high activity.

Sr. Marketing Writer/Graphic Artist/Marketing Writer, 2000 to 2001

  • Wrote white papers, managed the partners’ newsletter, created marketing collateral (product overviews, product packaging content), and managed all graphics content for Secure Computing.

California School Employees Association, San Jose, CA

Senior Communications Specialist/Graphics Specialist, 1995 to 2000

  • Responsible for writing, editing, photography, videos, design, and layout of communications materials to all union members.

Panel expert, industry presenter, and author:

  • Presenter, writer, and panel expert for over 20 events/publications, including eFinancial World Expo, InfoSecurity Europe, CAMP IT Conference, Government Technology Conference, California Computer News, and European Communications. Details available upon request.

Education

2008
Master of Business Administration
, University of Phoenix; Emphasis: marketing.  GPA: 3.9.

1994
Bachelor of Arts,
University of California at Santa Barbara; Major: English, creative writing emphasis. Graduated with honors.

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